Our Story
We believe the best fishing gear doesn’t just perform—it holds memories.
We’re a family-owned company born out of a love for early mornings on the lake, passed-down tackle boxes, and generations of stories told over campfires.
Fishing isn’t just a hobby for us—it’s how we connect, how we teach, and how we spend real time together. From grandfathers showing grandkids how to bait a hook to buddies casting lines side by side at dawn, it’s the moments in between the catches that make fishing truly special.
"We’re proud to offer products built on trust, tested and perfected by our family, and made for memories."
- Jim, Owner of Active Outdoors & Proud Dad
That’s why we started building gear that does more than just work—it becomes part of the experience.
Every rod holder, every bite alarm, every tool we design has been tested by our own family, out on real trips, in real conditions.
We didn’t set out to be a big faceless corporation—we just wanted better gear. And when our friends started asking for it too, we knew we had something worth sharing.
We’re proud to offer products built on trust, tested by time, and made for memories. From our fishing family to yours—thanks for making us a part of your next great story.
- Jim, Cathy, Matt, and Katie